Culture and development is gradually gaining central attention in strategic planning on how to reduce poverty and bring development to the common people in Africa and other countries classified as developing. At the forefront of this movement is UNESCO.
In Nigeria Cultural tourism is also gaining grounds; this consciousness was propelled by the sudden realization of the economic implication of promoting and investing in this sector as an alternative economy booster apart from crude oil which has long been the major source of foreign exchange.
The federal government in 2005 also came to this realization when it embarked on its first general carnival tagged Abuja Carnival. The Calabar carnival has also become a popular project of the Calabar government bringing people from all parts of the world to celebrate and encounter the rich culture and environment of Calabar.
The Lagos government is not left out of this reawakening towards culture and its development potentials. In 2010, the first Lagos carnival was organized and the Adamu Orisa play was restructured to advance the concept of culture and tourism by making the festival a more organized and structured celebration where Nigerians and foreigners can come and have some fun as they also learn about the rich culture of Lagos. This passion to develop this cultural sector in Lagos has also brought infrastructural development.