Cultural tourists tend to be well-heeled and well-off

With its own set of linguistic luggage that includes terms such as “authentic” and “passionate cultural travellers,” cultural tourism can be travel that’s “attraction-based” – such as a museum or festival – or “place-based,” in which tourists seek out a region to experience a range of attractions or activities. Whistler wants to become a place-based cultural destination.

Cultural travellers can be divided into smaller groups of enthusiasts, based on categories that include heritage, visual arts, wine and culinary and performing arts.More

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